Phonak logo

Phonak logo redesign
Client: Phonak
Role: Logo design
Credits: SNK (ci/cd)

Phonak, one of the leading hearing instruments manufacturer wordlwide, was struggeling with the placement and usage of his logo developt in 2009. As the company graphic designer with an in-depth knowlege of the brand applications and challenges,  I was commissioned with a logo redesign. With Phonak beeing strong and worldwide known brand, I decided to ged rid of the two squares, but keep the original wordmark and give it a more modern touch by changing the color to a dark graphite. The result is a simplyfied and yet recognisable logo. I updated the secondary color palette as well to match the new, more dynamic tone. The new logo was integrated in the overall brand update done by SNK (Zurich).





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