- Discover the benefits of using commercial Snapchat lenses for advertising
- Engage with Snapchat’s young and tech-savvy user base
- Tap into a significant market opportunity for businesses targeting younger demographics
- Create an interactive and engaging experience that increases brand reach
- Check out successful implementation examples from brands like Taco Bell and L’Oreal
- If you’re a marketer looking for an innovative and cost-effective way to reach your target audience, read on to learn more about the potential of commercial Snapchat lenses.
Snapchat is a popular social media app that allows users to share pictures and videos with their friends and followers. One of the standout features of Snapchat is its lenses, which are augmented reality filters that users can apply to their photos and videos. These lenses have become incredibly popular among Snapchat users, and now businesses are taking notice of their potential for marketing and advertising.
Commercial Snapchat lenses are filters that businesses can create and sponsor to promote their products or services. These lenses are designed to be interactive and engaging, giving users a fun and unique experience that they will want to share with their friends.
Benefits
There are several benefits for clients who choose to use commercial Snapchat lenses as part of their marketing strategy. First, Snapchat has a young and engaged user base, making it an excellent platform for businesses targeting millennials and Gen Z consumers. Second, Snapchat lenses are highly shareable, which means that users are likely to share them with their friends and followers, increasing the reach of the campaign. Third, Snapchat lenses are relatively inexpensive to create, making them a cost-effective marketing tool for small and large businesses alike.
Market opportunity
The market opportunity for commercial Snapchat lenses is significant, as businesses are looking for new and innovative ways to reach their target audience. According to a report by eMarketer, Snapchat is expected to reach 100 million monthly active users in the US by 2020, and more than half of those users will be between the ages of 18 and 24. This presents a unique opportunity for businesses to engage with a young and tech-savvy audience.
Customer segment
The customer segment for commercial Snapchat lenses is broad, as any business looking to reach a younger audience can benefit from this marketing tool. However, some industries may find Snapchat lenses particularly useful, such as fashion, beauty, and food. For example, a fashion brand could create a lens that allows users to try on virtual clothing, while a food brand could create a lens that turns users into animated versions of their favorite food items.
Campaign examples
Several brands have already had success using commercial Snapchat lenses as part of their marketing strategy. Taco Bell, for example, created a lens that turned users’ faces into animated tacos. The lens was incredibly popular and was viewed over 224 million times in just one day.
Another example is L’Oreal, which created a lens that allowed users to try on virtual makeup. The lens was viewed over 36 million times and led to a significant increase in sales for the brand.
In conclusion, commercial Snapchat lenses are an excellent marketing tool for businesses looking to reach a young and engaged audience. They are cost-effective, highly shareable, and offer a fun and unique experience for users. With Snapchat’s user base expected to continue growing, the market opportunity for commercial lenses is significant, and we can expect to see more brands incorporating them into their marketing strategies in the future.