CIO Circle event video at McLaren

I had the pleasure of working on a video shoot for Deloitte’s CIO event at the McLaren showroom in Zurich. The event was focused on real-time data analytics, drawing inspiration from Formula 1 decision-making and exploring the application of artificial intelligence across different industries.

The venue was particularly impressive. The McLaren showroom in Zurich is a sight to behold. As the video shoot took place, we couldn’t help but admire the beautiful cars on display.

The event was attended by CIOs from various industries, all eager to learn more about real-time data analytics and how it could benefit their businesses. The presentations were engaging and informative, with speakers drawing on examples from Formula 1 to illustrate the power of real-time data analytics. My focus was on capturing the essence of the event and the key messages that Deloitte wanted to convey.

The video effectively showcases the energy and excitement of the event while communicating the key takeaways to potential attendees. The video was later used to promote future events, and we received a lot of positive feedback on its effectiveness.